Order your professional-grade Plant of Strawberry (Fragaria)
Strawberryverse, wholesale supplier specialist in Plant of Strawberry (Fragaria). Buy your Plant of Strawberry (Fragaria). Developed for high-performance cultivation, the Murano variety is ideal for professionals seeking reliable, high-yielding crops. Its robust structure, disease tolerance, and extended fruiting season make it a strategic choice for long-cycle production. Our Plants of Strawberry (Fragaria) are produced by specialized nurseries to ensure professional quality. Benefit from our producer prices, dedicated technical support, and fast and careful delivery across Europe. Our responsive sales team is available to provide personalized advice tailored to your setup. Take advantage of our producer prices and request a free quote today to secure your next planting cycle. Order now.
Murano Everbearing Cultivar: High-Performance Strawberry for Professional Production
The Murano strawberry plant is a high-performing everbearing cultivar specifically developed for professional growers seeking reliability, high yields, and exceptional fruit quality. Originating from a targeted breeding program, Murano stands out for its vigorous and healthy plant structure, demonstrating remarkable adaptability to both open-field and protected cultivation systems, such as tunnels.
One of its primary agronomic strengths lies in its consistent and impressive productivity. Under standard professional management in France, the Murano variety is recognized for delivering a substantial and stable commercial yield throughout its long harvest season. This reliability makes it a strategic choice for growers aiming to maintain a continuous supply for fresh market channels. The plant itself is very vigorous, which supports its sustained fruiting capacity from early summer until the first autumn frosts. This strong plant health contributes to its overall resilience and performance in demanding commercial settings.
Premium Fruit Specifications and Commercial Quality Standards
Murano produces fruit that meets the highest professional standards for visual appeal and market presentation. The berries are distinguished by their uniform, regular conical shape and a bright, vibrant red color that is highly attractive to consumers. This consistent shape and color are maintained throughout the entire harvest period, which significantly reduces sorting labor and maximizes the percentage of Class 1 fruit.
The fruit size is consistently in the medium to large range, with an average weight typically between
18 and 20 grams per berry. This caliber is ideal for premium retail packaging, such as punnets, where uniformity is a key selling point. Furthermore, the berries exhibit an appealing gloss and a fresh-looking calyx, which enhances their shelf appeal and signals freshness to the end consumer. The combination of a consistent conical shape, bright red sheen, and uniform size makes Murano an excellent candidate for supermarket programs and direct sales where appearance is critical.
Flavor Profile and Fresh Market Applications
The sensory profile of the Murano strawberry is a key driver of its commercial success, particularly for the fresh market. The variety is celebrated for its exquisite flavor, characterized by a
perfect balance between sweetness and acidity. Consumers and professional panels alike appreciate its distinct, pleasant taste that remains consistent even during warmer production periods. This reliable and well-balanced flavor profile ensures repeat purchases and builds customer loyalty.
Consequently, the primary commercial use for Murano is overwhelmingly for the fresh market. Its excellent flavor, firm texture, and attractive appearance make it a premium choice for direct sales, farmers' markets, and high-end retail distribution. Its firm flesh also provides a
very good shelf life, allowing for flexibility in logistics from farm to shelf without significant loss of quality. While its characteristics are suitable for some artisanal processing like high-quality jams or pastries, its highest value is realized when sold as a fresh, premium dessert fruit.
Professional Cultivation Requirements and Growing Systems
To fully exploit Murano's potential, a professional cultivation itinerary is essential. This everbearing variety thrives in well-structured, fertile, loamy soils with a slightly acidic to neutral pH, ideally between
5.5 and 6.5. Proper soil preparation, including the incorporation of well-decomposed organic matter, is crucial for establishing the vigorous root system needed to sustain its long production cycle.
Irrigation and Nutrient Management
In both soil and soilless (hydroponic) systems, maintaining consistent moisture is key, with
drip irrigation being the preferred method to avoid wetting the foliage and fruit. For soilless cultivation in high-density systems like gutters or substrate bags, it is vital to manage nutrient solutions carefully. Strawberry plants in general are sensitive to high salinity; therefore, the Electrical Conductivity (EC) of the nutrient solution should be maintained within a safe range, typically not exceeding
2.0 mS/cm, to prevent yield or quality loss [information based on general strawberry cultivation standards].
Planting Schedules and Establishment
Planting should be scheduled to align with regional climate conditions to promote strong establishment before the main production period. Given its marked need for a chilling period to optimize flowering, planting schedules in late summer or early spring with frigo plants are common professional strategies.
Competitive Analysis Against Leading Everbearing Varieties
Murano is positioned as a leading everbearing variety for the premium fresh market, competing directly with other high-quality everbearers like Charlotte and Mara des Bois.
Murano vs. Charlotte Comparison
Compared to Charlotte, Murano often presents a firmer fruit with a more consistent conical shape and a brighter red color. While both are prized for their excellent flavor, Murano's superior firmness and shelf life give it an advantage in supply chains extending beyond direct farm sales.
Murano vs. Mara des Bois Performance
When compared to Mara des Bois, Murano produces significantly larger and more uniform fruits (
18-20g vs. 12-16g). While Mara des Bois is celebrated for its unique wild strawberry aroma, its softer texture and smaller size can be challenging for commercial packing and transport. Murano offers a more commercially viable profile in terms of caliber, firmness, and post-harvest resilience, while still delivering an exceptional and well-balanced flavor. Its higher commercial yield further solidifies its position as a more profitable choice for many professional operations.
Disease Resistance Profile and Integrated Pest Management
A significant strength of the Murano variety is its robust health profile and good resistance to several major strawberry diseases. It is noted for its tolerance to common root and foliar diseases, including a good level of resistance to
Phytophthora, Botrytis, and anthracnose. Specifically, its genetic profile includes alleles like
FaRCa1, which can reduce the incidence of anthracnose by as much as
87.5%, a trait it shares with varieties like Charlotte and Mara des Bois.
This strong natural resistance reduces the reliance on chemical treatments, making Murano an excellent option for growers practicing integrated pest management or seeking to minimize phytosanitary inputs. However, like any cultivar, it is not entirely immune, and preventative measures remain crucial, especially in high-density cultivation or during periods of high humidity. Regarding common pests, no specific genetic resistance is documented, and standard monitoring and integrated control strategies should be implemented as needed.
In summary: Our Plant of Strawberry (Fragaria) Murano
Strawberryverse is your trusted wholesale supplier specialist in Plant of Strawberry (Fragaria). Designed for professional production systems, the Murano variety delivers strong agronomic performance with consistent yields and premium fruit quality. Buy your Plant of Strawberry (Fragaria) Murano to secure a variety that thrives in both soil and soilless systems, offering outstanding adaptability for open-field and protected cultivation.
The fruit stands out for its regular conical shape, vibrant red color, and reliable caliber between 18–20 grams, perfectly suited for Class 1 retail packaging. Strawberryverse ensures that each Plant of Strawberry (Fragaria) Murano comes from specialized nurseries, offering high health standards and varietal consistency. In addition, Murano offers significant resistance to key diseases like anthracnose, reducing the need for intensive chemical inputs and supporting integrated pest management strategies.
As a wholesale supplier specialist in Plant of Strawberry (Fragaria), Strawberryverse also provides fast and careful delivery across Europe and tiered pricing for volume orders. Whether you're targeting high-end retail, farmers’ markets, or direct sales, Murano delivers excellent shelf life and sensory appeal.
Buy your Plant of Strawberry (Fragaria) Murano now to take advantage of our professional-grade stock and personalized support. Strawberryverse remains your wholesale supplier specialist in Plant of Strawberry (Fragaria). Don't miss the opportunity—buy your Plant of Strawberry (Fragaria) Murano and request a quote today.
