Order your professional-grade Plant of Strawberry (Fragaria)
Strawberryverse, wholesale supplier specialist in Plant of Strawberry (Fragaria), supports professional growers with high-performing varieties like Florence. This late-season, non-remontant cultivar is ideal for extending your harvest and maximizing end-of-season revenues. Buy your Plant of Strawberry (Fragaria) and benefit from our producer prices, professional quality, and plants grown by specialized nurseries. Our dedicated technical support ensures personalized advice at every step of your cultivation. We offer fast and careful delivery across Europe and tiered pricing for large orders. Order now or request a free quote to secure your Florence plants today.
Fraisier Florence: A Robust Late-Season Cultivar for Professional Growers
For professional strawberry producers aiming to extend their harvest season with a high-quality, reliable, and commercially attractive fruit, the Florence cultivar stands as a premier choice. Originating from the United Kingdom, Florence is a non-remontant (June-bearing) variety specifically selected for its late harvest window, exceptional fruit quality, and robust agronomic performance, making it an ideal candidate for wholesale markets and direct sales channels across France.
Agronomic Profile and Key Strengths
Florence demonstrates a strong and vigorous growth habit, noted for its good general robustness. A key strength for professional cultivation is its high yield potential, consistently delivering a significant volume of Class 1 fruits. This variety is particularly adapted for extending the production calendar, with a harvest period commencing approximately 7 to 10 days after Elsanta, typically from late June to the end of July. This late positioning allows growers to supply the market when many other seasonal varieties have concluded their cycle, ensuring a continued revenue stream. The plant architecture supports efficient production, with fruits that are well-exposed, facilitating a high picking rate. Florence adapts well to various cultivation systems, including outdoor field production and the use of frigo, tray, or waiting bed plants. Its durability in the field is another significant asset, with a recommended productive lifespan of 2 to 3 years in intensive professional systems before a renewal is advised to maintain peak quality and yield.
Fruit Quality and Visual Characteristics
Visually, the Florence strawberry is highly appealing and meets the rigorous standards of the fresh fruit market. The fruits are consistently large to very large, with a regular conical shape and an attractive, glossy finish. The external color is a uniform and deep red to dark-red, which intensifies as the fruit reaches full maturity without compromising its shelf appeal. The flesh is also well-colored, presenting a firm and juicy red to light-red interior. One of Florence's most significant commercial advantages is its exceptional firmness and the long shelf-life of its fruits, making it perfectly suited for both short and long distribution channels. The average fruit weight is substantial, typically ranging from 23-24 grams, with some specimens reaching up to 60 grams, ensuring a high percentage of marketable, Class 1 produce.
Sensory Profile and Commercial Use
The sensory profile of Florence is a key driver of its commercial success. The variety is celebrated for its rich, aromatic flavour, offering an excellent and well-balanced sugar-to-acid ratio that appeals to consumers. The taste is often described as intensely aromatic with hints of wild strawberry, positioning it above many standard industrial varieties. Its Brix level is estimated to be in the high range for a late-season variety, typically between 7.5 and 9° Brix, ensuring a satisfyingly sweet taste. Given these attributes, the primary commercial use for Florence is the fresh market. Its superior flavour, large size, and excellent post-harvest longevity make it a premium choice for direct sales, retailers, and wholesale distribution where quality is paramount. While its firm texture also makes it suitable for transformation processes like freezing, its highest value is realized when sold as a fresh, high-quality dessert fruit.
Technical Cultivation Itinerary
To fully express its genetic potential, Florence requires a well-managed technical itinerary. The optimal soil is rich in organic matter, well-drained, and maintains a pH between 5.5 and 6.5. While generally robust, the variety is noted to be sensitive to sunburn under intense heat and high irradiance, making protective measures like shade netting advisable in hotter regions or during heatwaves. Planting should ideally occur between August and October, allowing the plants to establish a strong root system before winter, which leads to optimal yields the following season. A well-structured fertilization plan is crucial to support its high productivity and large fruit size.
Market Positioning and Comparative Analysis
In the French professional market, Florence is positioned as a leading late-season, non-remontant variety. It competes effectively with other late-season cultivars such as Magnus and Malwina. Compared to Darselect, Florence is later and often considered more aromatic. In contrast to Malwina, a very late variety, Florence offers a slightly earlier harvest window but with a comparable focus on large, firm, and flavourful fruit. Its excellent shelf-life and transportability give it a distinct advantage over more fragile aromatic varieties, making it a reliable and profitable choice for growers targeting end-of-season sales.
Health Profile and Disease/Pest Resistance
Florence exhibits a strong health profile with good resistance to several common fungal diseases, notably root rot and foliar diseases, including a notable tolerance to powdery mildew (Podosphaera aphanis). This inherent robustness allows for a reduction in fungicide applications, aligning well with sustainable and integrated pest management programs. However, no specific high-level resistance has been documented for bacterial diseases like Angular Leaf Spot (Xanthomonas fragariae) or against common pests; therefore, standard monitoring and integrated protection strategies remain essential for a successful crop.
In summary: Our Plant of Strawberry (Fragaria) Florence
The Florence variety is a proven late-season performer ideal for professional strawberry growers seeking robust, high-yielding plants. As a wholesale supplier specialist in Plant of Strawberry (Fragaria), Strawberryverse provides Florence plants that meet commercial demands for quality, consistency, and reliability. This cultivar offers high agronomic value with its strong plant structure, firm and flavorful fruit, and adaptability to various cultivation systems, including frigo and waiting-bed formats. Growers aiming to diversify their calendar benefit from Florence’s late harvest period—7 to 10 days after Elsanta—supporting prolonged supply. Its large, dark-red fruits are known for excellent firmness, long shelf-life, and aromatic flavor with Brix levels of 7.5–9°, ideal for the fresh market. With a lifespan of up to three years in professional systems and good resistance to common fungal diseases, Florence is a reliable option for long-term production. Buy your Plant of Strawberry (Fragaria) Florence with confidence from Strawberryverse, your wholesale supplier specialist in Plant of Strawberry (Fragaria). We combine producer prices, personalized advice, and responsive logistics to help you succeed. Buy your Plant of Strawberry (Fragaria) Florence now and benefit from a partner who understands your professional needs. Whether you're expanding your late-season offering or upgrading your production system, Strawberryverse is your reliable source. Buy your Plant of Strawberry (Fragaria) Florence today or request a personalized quote.
