Order your professional-grade Plant of Strawberry (Fragaria)
Strawberryverse, wholesale supplier specialist in Plant of Strawberry (Fragaria). Buy your Plant of Strawberry (Fragaria). Take advantage of our producer prices and benefit from professional quality plants grown in specialized nurseries. We offer fast and careful delivery across Europe, backed by a responsive sales team ready to support you with personalized advice. Order now or request a free quote to secure your crop of Flair—an ultra-early, high-flavor variety ideal for fresh markets and direct sales. Don’t miss your opportunity to lead the market early this season.
Agronomic Profile and Key Production Strengths
The Flair strawberry variety, a product of the Flevo Berry breeding program, is a highly regarded non-remontant (June-bearing) cultivar specifically selected for its exceptional earliness and robust performance in professional cultivation settings. It typically ripens 5 to 7 days before Honeoye and 3 to 5 days ahead of the well-known Clery variety, positioning it as a prime choice for growers aiming to be first to market. This very early harvest window allows professional producers to capture premium prices at the start of the season.
Flair is characterized as a rather open plant with long inflorescences, a trait that facilitates a very compact and efficient harvest. Growers can harvest a high volume of fruit in a short period, optimizing labor costs and operational efficiency. The plant's structure also makes it suitable for both open-field cultivation and protected environments, though it achieves its best yield potential in tunnels.
While it is a winter-hardy variety, its high-standing rhizomes require protection against severe winter frost to ensure optimal plant health and subsequent yield. One of Flair's most significant agronomic strengths is its capacity for high yields for such an early variety, making it a lucrative option for professional growers focused on early-season profitability. It is also noted for its suitability in 60-day production cycles when using A+ grade plants.
Fruit Quality Standards and Visual Characteristics
Flair produces fruits of outstanding visual quality, a key factor for success in direct marketing and retail channels. The strawberries are medium-sized with a regular, conical shape and weigh an average of 22 grams. Throughout the harvest period, the fruit size remains consistent, ensuring a high percentage of marketable class 1 berries.
The external color is a bright, vivid red complemented by a beautiful, glossy finish that is highly attractive to consumers. This exceptional glossiness enhances its shelf appeal, making it a standout product in punnets and displays. The even shape and vibrant color contribute to a premium appearance that aligns with the expectations of professional strawberry producers targeting discerning markets.
Sensory Profile and Commercial Applications
The sensory profile of the Flair strawberry is consistently described as excellent, with a very good flavor that makes it a top choice for direct marketing channels where taste is paramount. The balance of sweetness and aroma meets consumer expectations for a high-quality, early-season strawberry.
Its primary commercial use is for fresh consumption, targeting circuits where its superior taste and appearance can be fully appreciated. While perfectly suited for direct marketing, its characteristics also make it a viable alternative to Clery for broader retail markets, offering big fruits with strong commercial appeal. The combination of its early ripening, excellent flavor, and visual attractiveness positions Flair as a strategic variety for professional growers aiming to diversify their early-season offerings and maximize profitability.
Technical Cultivation Requirements and Management Protocol
Successfully cultivating Flair requires a precise technical itinerary. A crucial requirement is an early and consistent water supply, which is vital for achieving good fruit size and unlocking the variety's full yield and flavor potential. Flair is highly demanding in terms of nutrients and micronutrients; the stock should be well-provided for at all times to avoid deficiencies. Specifically, a lack of manganese and zinc can manifest as lightened leaves, symptoms that may also appear if the soil pH is too high or ground temperatures are too low. Early leaf fertilization can effectively counteract these potential issues.
Herbicide Sensitivity and Application Management
This variety is sensitive to certain herbicides, particularly shortly after planting while the plant is establishing its root system. It is advised to split herbicide applications to mitigate this sensitivity. Furthermore, a prophylactic treatment against Phytophthora cactorum after planting is recommended to ensure plant health.
Frost Protection Requirements
Due to its long inflorescences, Flair is particularly vulnerable to late frosts, making cultivation in tunnels or under protective covers a strongly advised strategy to secure the blossoms and the harvest.
Market Positioning and Comparative Performance Analysis
Flair is strategically positioned as a very early, high-flavor variety for professional growers. It offers a significant advantage by ripening 3 to 5 days before Clery, a benchmark for early production in France. This allows growers to enter the market ahead of competitors, establishing an early presence and benefiting from higher initial prices.
Compared to Clery, Flair is often considered to have a superior and more intense flavor profile, characterized by high sweetness and low acidity. While both varieties are excellent for fresh markets, Flair's exceptional taste makes it particularly compelling for direct-to-consumer sales. Its yield is considered high for its precocity, rivaling that of other early varieties and making it a profitable choice for market gardeners and professional strawberry producers. It serves as a strong alternative to Clery, especially for growers who prioritize a premium taste experience to differentiate their product.
Disease Resistance Profile and Integrated Pest Management
The Flair strawberry cultivar exhibits a robust health profile but requires attentive management for specific vulnerabilities. While generally healthy, it is noted to be very sensitive to mildew, and growers should implement sufficient preventative nursing against this disease. Its long flower trusses also make it susceptible to late frosts, which can damage the blossoms if left unprotected.
Prophylactic treatment against Phytophthora cactorum is recommended after planting to prevent root diseases. Additionally, Flair is sensitive to herbicide treatments immediately following planting, requiring careful application management. While not immune to common strawberry pests and diseases, its vigor allows it to perform well when provided with appropriate cultivation care and a proactive protection strategy. Selecting certified, disease-free plants is crucial for establishing a healthy and productive crop from the outset.
In summary: Our Plant of Strawberry (Fragaria) Flair
As a wholesale supplier specialist in Plant of Strawberry (Fragaria), Strawberryverse proudly offers the Flair variety—one of the earliest ripening options available for commercial production. Flair is distinguished by its superior earliness, ripening 3 to 5 days before Clery and 5 to 7 days ahead of Honeoye. With its high market value at the start of the season, Flair is a key variety for professional growers targeting early profitability. Buy your Plant of Strawberry (Fragaria) Flair and benefit from uniform, glossy fruits averaging 22 grams with excellent shelf appeal.
This variety is ideal for direct marketing due to its outstanding flavor and vibrant color. Flair’s open structure and long inflorescences support high picking efficiency, whether in open fields or under tunnels. Wholesale supplier specialist in Plant of Strawberry (Fragaria), Strawberryverse ensures professional-grade stock with high varietal purity and robust health. Our Flair plants are produced in specialized nurseries and suited for both early-season harvesting and 60-day cycles when using A+ grade plants. Buy your Plant of Strawberry (Fragaria) Flair to secure an early, flavorful, and productive crop.
Flair is moderately vigorous but requires close attention to water and nutrient supply, particularly micronutrients like zinc and manganese. It is sensitive to certain herbicides and late frost, so cultivation under protection is strongly recommended. With our personalized advice and expert support, you can optimize yield and fruit quality. Wholesale supplier specialist in Plant of Strawberry (Fragaria), Strawberryverse offers this variety with fast European delivery and responsive customer service. Buy your Plant of Strawberry (Fragaria) Flair today or request a free quote to benefit from our competitive terms.
