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Strawberry Plant 'Asia': A Professional Grower's Guide to High Yields and Superior Fruit Quality
For professional strawberry producers, market gardeners, and cultivation managers seeking a reliable, high-performing variety, the 'Asia' strawberry plant offers an exceptional combination of robust agronomic traits and premium fruit characteristics. An Italian-bred, non-remontant (short-day) cultivar, 'Asia' is distinguished by its vigour, impressive fruit size, and excellent flavour profile, making it a strategic choice for fresh market sales and high-value culinary applications.
Agronomic Profile and Key Strengths
The 'Asia' strawberry plant is recognised for its remarkable vigour and general hardiness, adapting well to the diverse growing conditions found across France. It demonstrates good tolerance to frost, a critical attribute for ensuring plant survival and consistent spring emergence in regions prone to cold winters. This variety has a significant chilling requirement, making it particularly suitable for temperate climates where a distinct winter rest period promotes optimal vegetative restart and abundant flowering.
From a production standpoint, 'Asia' delivers a high and consistent yield. In standard professional growing conditions in France, growers can expect an average output ranging from 700 grams to 1.2 kilograms per plant per season. This translates to a substantial yield of 30 to 50 tonnes per hectare, depending on planting density and cultivation system. This productivity is supported by a robust plant structure and a strong root system that performs well in well-drained, fertile soils. One of its key strengths is its ability to produce a high percentage of first-class (Classe I) fruit, often exceeding 80-85% of the total harvest in well-managed plots, which directly enhances commercial profitability.
Fruit Quality and Visual Characteristics
The visual appeal of the 'Asia' strawberry is a primary commercial asset. The fruits are of a large to very large calibre, with an average weight of 24 to 25 grams, and early-season berries can be even larger. This impressive size is maintained consistently throughout the harvest period.
The fruits have a regular conical shape, sometimes slightly grooved, and display a brilliant, vibrant red colour that can deepen to a darker shade at full maturity. The skin is glossy, and the achenes (seeds) are well-integrated, creating a smooth and highly attractive appearance that stands out in retail packaging. Internally, the flesh is a consistent red to light red, firm, and juicy, without a hollow or white core, ensuring excellent presentation when sliced. This combination of size, shape, and colour makes 'Asia' highly sought after for premium fresh market sales.
Sensory Profile and Commercial Use
The 'Asia' strawberry delivers a superior sensory experience, positioning it for high-value commercial channels. Its flavour profile is defined by a pronounced sweetness with very little acidity, resulting in a rich, mild, and highly palatable taste. The fruit's sugar content can reach up to 7% of its weight, which translates to a high Brix reading and a flavour that is consistently appreciated by consumers. The aroma is distinctly that of fresh strawberry, making it ideal for direct consumption.
Consequently, its primary commercial use is for the premium fresh market. It is perfectly suited for direct sales, farmers' markets, pick-your-own operations, and high-end retail where visual appeal and flavour are paramount. While its firm and juicy texture also makes it suitable for transformation into jams, pastries, and frozen products, its highest value is realized when sold fresh.
Technical Cultivation Itinerary
Planting Requirements
To fully exploit the potential of the 'Asia' variety, a precise technical itinerary is essential. For planting, autumn installation (mid-August to mid-October) is optimal, allowing the plant approximately 8 to 10 months to establish a strong root system before its first major commercial harvest the following summer.
Soil Specifications
The recommended soil should be light, with a sandy or loamy texture, ensuring excellent drainage and aeration. 'Asia' thrives in soils rich in organic matter with a slightly acidic to neutral pH, ideally between 5.8 and 6.2. This variety is moderately tolerant of temporary drought but is sensitive to root asphyxia, making well-drained soil critical. It is not adapted to highly calcareous soils.
While specific EC tolerance data for 'Asia' is not detailed in the sources, standard professional practice for high-density soilless systems suggests maintaining an EC level between 1.2 and 1.8 mS/cm, not exceeding a maximum of 2.0 mS/cm to avoid compromising yield and fruit quality.
Market Positioning and Comparative Analysis
'Asia' is a mid-early to main-season variety, with its main harvest window in France typically running from mid-June to mid-July. This timing positions it well within the peak demand period for strawberries.
Compared to other reference varieties on the French market, 'Asia' holds a strong position. Against Cléry, another popular Italian variety, 'Asia' offers a similar sweet profile but often with a larger and more consistent fruit size. When compared to Darselect, a French staple, 'Asia' provides a less acidic and sweeter flavour, appealing to consumers who prefer mildness over tartness. Its very large calibre sets it apart from many standard varieties, offering a clear visual and yield advantage for growers targeting premium segments.
Health Profile and Disease/Pest Resistance
The 'Asia' cultivar exhibits a balanced health profile. It is noted as being slightly susceptible to Verticillium wilt. While generally robust, specific documentation on its resistance to key diseases like botrytis, powdery mildew, anthracnose, or red stele (Phytophthora) is limited in the provided sources, suggesting a standard monitoring and protection program is advisable. Similarly, its resistance to common pests such as thrips, aphids, spider mites, or Drosophila suzukii is not specifically documented, indicating that standard integrated pest management practices should be followed. The fruit's firm structure, however, may offer some resilience against post-harvest rots and handling damage.
In summary: Our Plant of Strawberry (Fragaria) Asia
As a trusted partner for professional growers, Strawberryverse offers high-quality Plants of Strawberry (Fragaria) Asia designed for commercial performance. This mid-early variety is appreciated for its large fruit size, sweet flavour, and high visual appeal. A strong candidate for fresh market production, ‘Asia’ combines robust plant architecture with excellent yield potential, reaching up to 1.2 kg per plant under optimal conditions. Its high percentage of Class I fruits and consistency in shape and colour make it ideal for premium retail sales.
Our role as a wholesale supplier specialist in Plant of Strawberry (Fragaria) ensures that you benefit from plants grown under professional standards, tailored for efficient transplanting and fast establishment. Buy your Plant of Strawberry (Fragaria) Asia to benefit from our experience, whether you're supplying direct-to-consumer channels or preparing for early-season harvests.
With its strong agronomic profile, the ‘Asia’ variety is well-suited for temperate climates and delivers exceptional results in sandy or loamy soils. Strawberryverse backs each delivery with dedicated technical support and personalized advice.
